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4 July, 2008
Paperboy
By Neil Dodds 08 June, 2006 Here's a question from a smart youngster. Mathias Döpfner, chairman and CEO of German newspaper publishing giant Axel Springer told of how one of his editors was explaining deadlines to a group of schoolchildren. He described how improving technology allows editors to hold deadlines open at the previously unheard of late hour of 11.00 PM, have the paper ready for distribution at 4.00 AM and on the newsstands for 6.00 AM.“You say there are no changes to the newspaper after 11 p.m.” a boy asked. “Right” said the editor. “So why don’t you just email me the newspaper at 11 p.m?”
Follow the Media quotes the story to illustrate how Döpfner believes the industry is looking to the future. Axel Springer recently launched the quality colour tabloid Dziennik in Poland, which is exceeding expectations and demonstrating, perhaps, that rumours of newspapers' demise have been premature - though, he admits, the internet is forcing them to change and adapt faster than ever before.
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