€8 billion in 2006 alone, with the UK taking nearly 40 percent of the total:

"The UK accounted for the largest share of European online adspend, at 39% of the total (€3.101 billion), Germany accounting for 22% (€1.752 billion) and France 15% (€1,179 billion). The Netherlands is Europe’s fourth largest market at 7% (€564.3 million), closely followed by Italy at 6% (€480.2 million). Spain, Denmark, Belgium, Austria, Finland, Greece, Slovenia and Croatia account for the remaining 12% (€927 million)..."

"31% of online advertising spend in 2006 was on all forms of display advertising, 45% was on search advertising, with 22% on classifieds and directories, and 1.6% on email marketing."

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