As the International Herald Tribune reports, if Lunarstorm was a city, its 1.2 million citizens would make it Sweden's biggest. One in ten of the country's population is a member of the online community - a figure that includes an estimated 90 percent of its students and schoolchildren.

More figures: The average Lunarstorm users logs into the site twice per day for 25 minutes. Its audience is three times bigger than Sweden's MTV, and it gets twice as many daily users as the most popular television shows. Its readership is also double the entire national readership of Sweden's evening newspapers.

Its users have created a billion pages of content since 2000. Its daily polls pull in 150,000 votes - more than any other opinion test in Sweden apart from the national elections.

While sites like MySpace and Friendster pull in many more users, only South Korea's Cyworld can claim such a high concentration of users in one small country.

Lunarstorm is largely similar to MySpace. It allows users to upload photos, post diaries and hook up with like-minded community members. However, the scale of concentration in Sweden has made it a national phenomenon, bringing about what Stockholm's tech gurus are describing as a move from the "information society" to the "interactive society."

Now Lunarstorm has launched in Britain - check it out here.

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